They low balled him to make him the bad guy when he turned it down. The Red Sox aren’t the same team they were a decade ago, now they’re cheap and happy to take in the NESN money while not competing
It's funny: even in their prime, they used the media to sully anyone when they left town. Francona got it bad, among others. It often worked, but Mookie was the last straw. That really turned media and the fans against ownership. Might have been different had Downs, Verdugo, and Wong turned into Gore, Wood, and Abrams (and had they not turned down Brusdar Graterol), but Mookie was the one who had to be signed and they misread it. He's never been the top player in baseball, but he's been top 3 for his entire career and is a HoF lock.