I don't get all the negativity. STH sales do go up after a good season, and too many teams will sell as many as they can, squeezing out the fan who can only afford (in time and/or money) to attend a few games in person each year. You can look 45 miles up the road to see an owner who did just that - there were years when you couldn't get a ticket to Camden Yards unless you knew a STH or went to a scalper. I like that the Lerners are trying to avoid that situation and are declaring their intentions publicly. Of course the letter is meant to generate interest in additional ST sales, but it also serves as a fair warning to fans that they might not be able to get ST at some point in the future, and fans need to take that into account when deciding if and when to get ST.