Yeah, I don't care about batting average, I care about scoring runs. As this team has shown slapping singles everywhere leads to a high average but is not a recipe for scoring a lot of runs.
I'm not sure how much of the blame goes to Coles vs the current group of players just not being very good. I will say a lot of the young players appear to have better approaches at the plate this year, even if it hasn't resulted in better batted ball outcomes yet.
We're 22nd in runs scored with a starting 9 that would be in AAA in most any other organization and tied for 4th in hits. If anything, Coles deserves praise.