So what’s the mood in England? Here it seems generally off the radar and especially since this is peak football (American version) and also basketball and hockey underway. I suppose if the USA wins its opener people might start to pay attention. Of course Fox will be inundating is with promos for it during the Sunday football games as they have the rights here.
The NFL is pretty protective of its brand. I doubt they allow too much advertising for events that will overlap and the NFL rights mean far more to fox than soccer