I think those who falsely hype storms end up losing viewership and advertising dollars. The WXRisk guy takes a lot of crap, but his entire income stream is based on selling forecasting services and he's right far more than he's wrong.
I'm sure there are some people who become jaded and stop trusting forecasters when storms get overhyped. Oh, hi VaRK!
However, I also think Barnum was correct and thanks to super shiny flashy graphics and people with the memory retention of bread mold, overhyping will still get bigger draws and bigger crowds and bigger noise and more eyes. I'm sure the WXRisk guy isn't the one on camera cutting 5 second teasers about the update to the storm that will get aired in heavy rotation non-stop for days ahead of the storm. And I don't think it's his fault that people do that since he's just providing the best model he can. But pretending that there isn't a significant amount of money made from overhyping the tiniest potential worst case from a prediction model and abusing the statistical analysis to create sensationalism is certainly a choice.
I strongly doubt the weather skeptics like VaRK and myself are that way because of the WXRisk guy - we're that way because of the people who take the model and spin it out of proportion and generate an insane amount of hype. At what percent confidence that there's a possibility of a 24" snow depositing storm seven days out end up getting broadcast? I'm sure that there is a cutoff number. And I'm sure that all the stations have one that they use. However, they also have 'unless our competitors are already hyping it' as a lower bound. So it boils down to who is the first to start talking about a 5% chance of the storm of the century as being a thing before suddenly everyone is and then it scales down to 'oh it's going to be smaller than the model suggested.'
Numbers and statistics don't lie, but they also don't tell a story and don't create a narrative, and don't produce any hype. It's the people who get that data who do and THAT is the problem. Not the software model having aspirations that people will think it's the cool kid because it was programmed to be a hype machine.