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On May 4, “Last Week Tonight with John Oliver” featured an in-depth segment on Minor League Baseball promotions, which concluded with an offer that teams couldn’t refuse.“We are willing to use all our resources and stupidity to give one Minor League Baseball team a total rebrand,” said Oliver. “We will give you a new team name. A new mascot. We will even throw you a theme night. It will be personalized and it will be bespoke.”Forty-seven teams contacted the show in the wake of this offer, which included the caveat that “You can’t ask us any questions, give us any notes and you have to do what we come up with.”On Sunday's episode, after analyzing the submissions of a half-dozen would-be contenders, Oliver announced his selection.“The Erie SeaWolves in Erie, Pennsylvania. They wrote to us with a list of 11 good reasons to pick them, one of which was ‘The SeaWolves play baseball nowhere near the sea,’” said Oliver. “That’s a problem, Erie. We can help you fix that.”“Congratulations to the SeaWolves, you’re about to be called something else,” he continued. “We are going to research your area and come up with a new name, mascot and theme night for you that nobody else in the league has and that can only come from Erie. As per our original offer, you will get no input into this. … You will take what we have and you will like it. All you have to do is sign your contract. I promise this is going to be great.”
I wonder if this will be a full, permanent rebrand, or if it'll just be one of the very common temporary rebrands that Minor League teams do pretty frequently.
