It's curious to me that FSU was far more affected by opt-outs than Georgia. FSU had much more to play for. This was a truly meaningless game for Georgia, whereas if FSU had won they would have been declared national champions by at least one selector and would have been viewed as the true national champion by tens of millions of Americans.
I know that last year, Bama boosters used NIL to ensure that Bryce Young and friends would still play in Alabama's meaningless bowl game. Did something similar happen with UGA? If so, FSU's NIL operation just got embarrassed.
In any event, the future of non-playoff bowl games is probably a showcase for young/upcoming talent. Fans will watch them to see their future stars make what may be their first start against a good team. People watch and travel to spring training games so I don't see why the same model couldn't work for the Pop Tarts Bowl or Holiday Bowl.
See also the disparity between how Georgia and Ohio State treated their meaningless bowl games.