Yeah, I don't care about batting average, I care about scoring runs. As this team has shown slapping singles everywhere leads to a high average but is not a recipe for scoring a lot of runs.
I'm not sure how much of the blame goes to Coles vs the current group of players just not being very good. I will say a lot of the young players appear to have better approaches at the plate this year, even if it hasn't resulted in better batted ball outcomes yet.
