Do Brits even really follow cricket much anymore? I generally associate cricket these days with Australia, South Asia and the Caribbean.
Yes - cricket is still significant. However, it's prominence began to decline when the English Cricket Board took the Murdoch money, and placed TV coverage behind a paywall. To boost the popularity of the game, new short-form (limited-overs) versions, such as 'The Hundreds', have been introduced which are covered on FTA TV.