Not sure I can blame the players as most of them were in diapers in 1994, but the owners sure do seem to have short memories. The sport lost a huge chunk of fans the last time around, and a lot of them never returned. They may have replaced those fans since then, but it took decades. My dad was a big baseball fan for most of his life, but I'm pretty sure he hasn't watched a single game in the last 28 years.