Excellent article, but he doesn't realize Willingham was a salary dump, even at $5 million per.
This team is not trying to win now, or ever for that matter. The Lerners care less about winning, and more about spinning, than any ownership group. Phil Wood, Kilgore, and others trade access to players and/or a paycheck for regurgitating a lot of company taking points.
In most other markets, there would be a fan rebellion. But here, we have a bunch of golf clapping attorneys and a fanbase than has amazingly bought into Snyder's hype for more than a decade. But the Lerners are even worse, because at least Snyder's trying to win.