This is a joke, right?
It's a real estate broker/property investor that run a business selling people on the idea that clean trashcans get better sell prices and home value. I doubt it's a joke. If it is, the guy went into a LOT of effort to make it seem like a real site, including twitter feeds, advertising, and blurbs in local Angie's List ripoffs. There are several competitors that uses similar names (Clean Bins, Clean-a-Can, etc) as well.