Or offer a direct subscription like Monumental does.
That would only offset a tiny fraction of what would be lost without a Comcast deal. I'd still guess a deal with Comcast gets done, but there are lots of reasons why it might not. Comcast is no longer going to have FCC pressure to complete a deal since they don't own their own RSN any more. MASN has limited room to negotiate downwards since their other contracts with Directv etc have clauses that would get them the same reduction. MASN will have to resolve this somehow to complete the sale I would think.
