I'm not sure how many but when I did those surveys years ago there were a heck of a lot more sponsors than I would have guessed. If Terra is paying $10 million per year I'd assume that the sponsors for the other two clubs, the garage, the three bars, the tarp, and the field level seats are all paying between $1-5 million each. A fan with a 20 game plan in the $22 seats asking for perks is just a flea on the dog to the revenue department.
I have to think there is a relationship between attendance and sponsorship money though. For now they can point to decent attendance and viewership as a selling point for sponsors, but if you don't have a fly-by-night crypto company willing to throw away money, I don't think you are going to get many decent sponsorships if no one is going to the park or watching on tv.
