Yeah, I saw the pic of the dude responsible for that abortion and could only think "douchebag". The burger wasn't bad, but you can get a better and cheaper burger (and fries) at Wendy's. The sauces are REALLY good though.
He does seem like a pretentious freakwad. Just look at the menu there. I can't stand places that take a burger and try to make it into some weird, Thai-Mexican taco salad fusion food.