Funny stuff. Last year I needed an extra HDMI cable and didn't want to wait a couple days for online shipping so I drove down to Best Buy. Their cheapest cable was over $30. I asked the sales rep why they were so expensive and he gave me the company line about better quality from more expensive cables. When I called bullcrap on him, he got annoyed and basically admitted as much but stated that I $30 was the best they could do. Paying more than a couple bucks per HDMI cable is the biggest rip off those stores have going. I bought a half dozen so that I always have an extra on hand as I add equipment.