Interesting .... What hype do you mean, Dave ? Dogfish is a little special here because it's almost local (definately local for DC beach goers). But also if one enjoys strong tasting beer, the Dogfish beers are good matches. But I never got the feeling the Dogfish brewers (or customers) thought they were hot stuff.
It would be nice if the Nationals would serve some Dogfish beers at the ballgames.
I try not to get caught up in the Dogfish head hype. I feel like sometimes they get a little too crazy because they think they are hot stuff. But their chickory stout is pretty good. Had some out of a bottle over the winter and it was alright. Had it again last week on tap and it was much better than I remember