I think it's just too far removed from the season anymore, kind of dulls the excitement of the game it seems. I think they need to do the playoffs in December and hold the championship game New Years weekend, by now everyone is more interested in the NFL playoffs and that's a shame because you should be psyched to see the last game of the college football season.
And it was on a Monday night. And it started after 8 ET. And it ended close to or after midnight in most of the biggest CFB hotbeds. And it was a kinda sleepy game until the very end. That's not gonna win you the biggest ratings ever.
I would like to see the championship game be the last game played on NYD, though. Or on Jan 2 or something closer to that.