I've yet to order the book, and frankly, I have to get ready for my roto draft and do my taxes before I indulge. But this sounds like a must read. Even if you are not into sabr / stats stuff, it is interesting to see how the Rays try to get an edge on everything as the new regime tries to dig themselves out of the hole the D-Rays were in.
Below is a link to an interview with Jonah Keri, Expos fan and author. There is so much here about having the guts to deal top prospects, scouting and development, not wasting MLB time when players aren't ready to perform, to little things like training the ushers to be polite, that the book looks like a great read.Q&A with Jonah Keri, in Boston.com