I have an idea that would generate good publicity. Players treat night. Longoria, Price, and Crawford should each buy 1000 seats for fans who show up with cowbells, Rays gear, or otherwise indicate they are Rays fans. Have a charity bin, and people can drop what they want when they claim the tickets. The players get 30%+ off on their taxes for the cost of the tickets. I'm guessing the Rays have $10 seats, so it ends up costing something like $7K after taxes.