Siri needs to die a painful death along with all of the terrible commercials.
Eh, the idea of it, basically voice control, nearly total, over a tablet? Awesome. But as with so many Apple things, awesome with a hint of doucheyness. For example, whoever thought that Rock God commercial wasn't the most asinine, douchbaggy thing ever? A moron. And the reason Apple is swimming in money as in Uncle Scrooge, I guess that works with their target audience.