But this is an algorithm (whatever the hell that is) that measures commentary on the internet. Thus, teams whose fans have an active presence on the net and an active group of bellicose malcontents will automatically get lower scores. Also, teams that have "stuff" that stands out in the media that are controversial will score higher on this "hated" concept. The White Sox have Ozzie Guillen -- loved or hated, he generates a lot of commentary, a lot of it critical. Even devoted White Sox fans think he's nuts, and will say so. I imagine that plays a major role in putting them in the top 10.