The formula helps determine whether consumers have positive, negative or neutral reactions to brands in their online messages.
Actually, the top 5 makes some sense, after this quote. I'd imagine the logo of the Indians turns off a lot people and they have gone through a down cycle so do not have the home support. The relative rank of the Red Sox (2) and NYY (5) probably reflects that anyone who is a Yankee fan hates the Red Sox, and NY > Boston. Add that to the sentiment many people feel about the force feeding, I'm sure they tick off a lot of fans of other teams. Cinci? Three words - Marge Schott Memories. Houston? Archetype of Texas. And the Washington team? Incompetence in basebal in a muni reviled for other reasons. You betcha.