You have to side load it, I like stock Android for a phone, but I do a lot less with my Tablet. Most of my apps are the daily freebies from the amazon store, so there's that, I just think for movies/tv/and Kindle content, their interface is easier. For mail, calendars, weather, to do, podcasts, taking pictures... (basically the crapper I use a phone for), I'll take closer to stock any day