...and the fitted hats are freaking expensive.
Once New Era switched over to the wicking material I found that the hats didn't shrink and last much, much longer. I buy most of my hats from eBay through one or two resellers at deep, deep discount but, from time-to-time, I'll buy hats from Lids using my Lids 20% off card.
Since I don't drink, do illicit substances, smoke, or buy music equipment like I did in the past I give myself a hat a week allowance of $30. That used to be what I spent on the pregame before really hitting the bottle hard back in the day...