if you read the entire article for this, you can see the Off-season propaganda machine already at work. just look at the differences between the flowery praise of some players and the scathing venomous criticism of others.
they are preparing to ship Brad off somewhere in the offseason, and to get a new SS and 3B next season. they are bringing these guys down in public so as to not get a negative reaction when they do get rid of them.
not that their own offense performances speak well for them, but I don't think it really is kosher for the hitting coach to be going after them in the media like this.
which is why I believe that it's the formulative stages of the GM 2006 season propoganda machine.