Levi's jeans had been running a TV ad featuring a line of riot police being stared down by a sole, "brave" Levi's-wearing dude. They've only just now awkwardly realized that they should probably stop using the ad.
They should run a version of the commercial involving the "flash mob moved to 12:30" message that the guy gets too late, only instead of dancing in Grand Central Station, he should be throwing a rock at Harrods and trying to clean out a window display.