That 120 minute stuff really has to fall under the rubric of "barley wine" instead of beer...it's a little over the top.
I feel like they get a little crazy with their super strong beers. I've never had the 120 minute. But at their breweries they have these concoctions of like 15-18% stuff. I did have one. Probably wouldnt get it again. They also sell "vintage" beers. They were produced a couple years ago and sold for like 20$ per bottle. I thought beer was supposed to be fresh.
Maybe it is the local affection that I notice. They are OK, just not really any more special than other craft beers. There was also an article where they came out with some beer and sold it for 100$ per case because that is what they thought they could charge. Hey, good for them. It just sounded like "people will buy anything we sell, even at 100$ per case (or maybe just because it is 100$ per case)" as opposed to "this is so good, it is worth 100$ per case". I find it hard to believe anything is worth 100$ per case. Although I guess that is 4$ per beer and basically in line with bar prices for Miller Lite. But when at the beer store and looking at 25$ good cases (actually what does a case of good stuff go for these days? havent bought a case of good stuff in a while, mostly just 6 packs that run 8-9 dollars) I would probably be hard pressed to spend 100$ on something that can't possibly be 4 times better than something like a Magic Hat