NOTE: Retaining personalized plate - if the applicant already has a personalized plate and wishes to put the same character combination on the new plate, the character combination must be recorded in the boxes provided on the application. Be mindful, the retaining character combination must be able to fit on this new license plate. Although the application has eight boxes for the PERSONALIZED LICENSE PLATE CHOICES, your plate will only hold six if it has a logo. Without a logo, it will hold 7 ½ . The cost will be the same as a new personalized plate.
https://www.dmv.virginia.gov/webdoc/pdf/platesponsor_special.pdf
