Heh, I'm not backpedaling, but ok.
How not? Your explanation was click generation. You really think "team you've never heard of gets 10 wins first" is going to generate significantly more clicks in Boston/NY/LA than "team you've never heard of throws complete game"? If anything, I'd expect the hypothetical Jackson headline to pull more hits seeing as he played for last year's champion. Speculation of course, but that's all we're doing anyway.
Don't get me wrong, I don't really think it matters one way or the other, but it does make me wonder who (or what) analyzes this stuff and how they come to their conclusions.