This is a good idea and going in the right direction. Everything about the current process is so antiquated from a technology perpective. It just shouldn't be as cumbersome as it is to trade, exchange, transfer, and cash in RCR points. All of the mail ins, in person droppoffs, etc. are assbackwards. The transfer system and the stub hub resales probably work the best, but it is still a bit hokie. The RCR and exchanges are ridiculously complicated. Just give me an account with points and give me a seating chart with all available seats and allow me to select what I want in real time - deduct the points and trade automatically.