On the one hand I agree. On the other hand I am not a fan of a future where nobody ever owns anything and everything is "licensed". Or rather a present, since it's mostly already like that.
Exactly, it's like that already. Even with a DVD, you don't really own a copy of the music, you've licensed it. Plus, they want you to only have access to it on that platform. Dear god, don't rip a copy so you can watch it on your phone, that's stealing! Right from the mouths of the actors!