- Digital music downloads are now 35.5% of the US music market.
- iTunes is 26.7% of the total market.
http://www.tuaw.com/2010/05/24/itunes-share-of-the-us-music-market-swells-to-26-7/
Iffy. I would rather someone show me directly what % of the DIGITAL market is iTunes. Indirect numbers can be twisted to make a headline.
Regardless, even if we say iTunes is 75% of digital sales, that's pretty low for a company that was the ONLY game in town a scant ~3 years ago. Speaks volumes to the kind of inroads Amazon and others (Zune - no really, don't laugh) have made.
I'm sure you're right about Apple users though.